OCCAM Team Directory

OCCAM Team members fall into two categories: Technical Experts and
Industry Experts. Find the team member today who will help you complete
your next successful marketing project.

OC Marketing Analytics

Ray Benedicktus

Area(s) of Expertise: Market Research and Analytics

Industry: Technology, Consumer Packaged Goods, Service Organizations, Retail, Franchises/Chains

About OC Marketing Analytics

OC Marketing Analytics provides marketing research, analytics, training, and consulting services to companies and marketing professionals. Our aim is to improve the business processes by aiding professional marketers in demonstrating the outcomes of marketing decisions.

About Ray Benedicktus

I am a marketing research professional with 10+ years experience in survey design and research oversight that brings a creative approach to quantitative analysis. I have led research and consulting projects for corporate, small business, institutional, and non-profit clients. My strengths are designing research for high quality, actionable data collection, clear presentation of statistical information, and linking results to marketing strategies. Although my network resources allow for nearly any research effort to be managed successfully, my main areas of focus are consumer surveys, customer analytics (loyalty, CLV segmentation) and web analytics (Google Analytics, Social Analytics and Monitoring).